Open Access News

News from the open access movement


Wednesday, July 05, 2006

OA publicity for non-OA books

Scott McLemee, Public Access, Inside Higher Ed, July 5, 2006. Excerpt:
For any publisher or author trying to get some traction in this landscape, the situation can be confusing. It might be helpful to frame things in terms of what I’ve come to call “the price paradox.” In short, the cost of making books known in the digital public sphere is both very small and incredibly intensive.

On the one hand, the monetary outlay involved in making content available online is relatively low. The cost of starting a blog, for example, is quite small -– in some cases approaching zero. And the potential audience is very large.

On the other hand, the expense of actually reaching that audience cannot be calculated in terms of simple bookkeeping. It involves significant investments of cultural capital. Time must be spent learning about the existing array of blogs, online journals, podcasts, etc....