Open Access News

News from the open access movement


Tuesday, February 21, 2006

Maximizing the value of content by unblocking the pipe

From a John Blossom post on today's ContentBlogger. He's talking about digital TV clips, not scholarship. But how far does his analysis carry over?
This is only the beginning of what promises to be a very long and frustrating battle between media executives who are still focusing on controlling distribution channels as the primary way to protect intellectual property and a Web-enabled audience who know that they are both the present and the future of content distribution. As with their music industry brethren, TV execs completely ignored grass-roots distribution until it now promises to create somewhat of a crisis in their industry. They think traditional marketing and channel control while the markets are already declaring on their own the "hit singles" that everyone wants to see and building their own distribution channels. While this can be frustrating to traditional producers, at the end of the day it's the most efficient and effective way to maximize the value of content.