SPARC has announced a new publishing guide, Sponsorships for Nonprofit Scholarly & Scientific Journals: A Guide to Defining & Negotiating Successful Sponsorships. From the announcement:
This new guide, available free on the web [here], helps nonprofit publishers evaluate the viability of implementing a corporate sponsorship program and describes ways to develop a sponsorship program as a component of the journal’s income stream. The SPARC Guide defines a sponsorship as a relationship between a journal and a provider of funds, resources, or services, in return for which the journal offers rights and associations that may be used for the sponsor’s advantage. Under this definition, the notion of sponsorship goes beyond advertising or philanthropy. For a journal, a sponsorship can help advance the journal’s mission by enhancing revenue and allowing the publisher a wider range of opportunities to serve readers. In return, as part of a well-conceived marketing strategy, such a sponsorship allows a corporate marketing partner to communicate more effectively with its target market. The SPARC Guide explicitly recognizes that sponsorships will provide a more suitable business model for some journals than for others, and describes how a publisher can determine whether a sponsorship program makes sense for any given journal. Additionally, sponsorships will frequently complement other income-generating models....“SPARC’s new guide recognizes the reality that corporate sponsorships of nonprofit journals can be mutually beneficial,” said SPARC Director Heather Joseph. “Many publishers are searching for new revenue streams which can in turn allow them to better serve their audience, and sponsorships offer a mechanism to increase their range of options without compromising their editorial mission. A strong match of journal and sponsor can allow sponsors to benefit from association with the journal’s reputation, and from the perception by its readers that the sponsor is providing a societal benefit.”
Update. At the time of the announcement, the guide was not at the announced URL but it's there now. Here is the direct link.
Posted by
Peter Suber at 8/01/2005 03:21:00 PM.
The open access movement:
Putting peer-reviewed scientific and scholarly literature
on the internet. Making it available free of charge and
free of most copyright and licensing restrictions.
Removing the barriers to serious research.
I recommend the OA tracking project (OATP) as the best way to stay on top of new OA developments. You can read the OATP feed on a blog-like web page or subscribe to it by RSS, email, or Twitter. You can also help build the feed by tagging new developments you encounter.
