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Google attracts book publishers
Stacy Cowley, Google woos publishers at Book Expo, IDG News Service, June 8, 2005. Excerpt: 'The publishing industry's top annual showcase and networking conference, Book Expo America (BEA), is a massive affair that brings together authors, publishers of all sizes, librarians, agents, distributors and virtually everyone else connected in any way to the book publishing field. This year, Google Inc. made its first appearance, using last week's show in New York to publicize its new Google Print venture and to recruit publishers into the fold....Unsurprisingly, Google was eager to spread the word at BEA about its tactics for protecting intellectual property. For example, only tiny snippets -- no more than a few lines -- of Library Project books still in copyright will be revealed to Web surfers. Web searchers receive greater access to books submitted by publishers and can view several pages at a time of those, but Google's software blocks users from seeing more than 20 percent of any individual, copyright-protected work. Google's booth drew steady traffic on Friday from publishers considering offering their books. Google's hook for publishers is that its service can be a marketing aid: Google Print hits turn up in the results displayed for searches at Google.com, potentially bringing relevant books to the attention of those who wouldn't otherwise discover them. Google also displays ads on its book-results pages and splits the revenue with the book's publisher. Per Aspera Press Publisher Karawynn Long stopped by the booth to enroll several books from her Seattle small press, which focuses on speculative fiction. She considered the intellectual-property implications of making Per Aspera's books available through the service, but decided the exposure Google offers is worth any risks involved in giving potential readers an advance peek.'
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