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Stijn Hoorens, Lidia Villalba van Dijk, and Christian van Stolk, Embracing the future: Embedding digital repositories in the University of London, RAND Europe, October 2008. A report prepared for the SHERPA-LEAP Consortium. (Thanks to ResourceShelf.) From the blurb:
From the body of the report:
Also see Table 2 (p. 16) for the authors' sense of which stakeholder groups (lecturers, researchers, heads of departments, publishers, librarians, IT department, senior HEI management, and external relations) are motivated by which of these seven incentives.
Comment. I've only had time to skim, but it seems very well done. One exception is that in Section 2.1.4 the authors assume that all OA journals charge publication fees when in fact most do not.