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OA as a survival strategy for small publishers Heather Morrison, Competing in the open access environment: will the smalls have the advantage? Imaginary Journal of Poetic Economics, October 13, 2008. Excerpt:
Comment. Small publishers need no reminder that big publishers (through big deals) tend to soak up library serials budgets. So there are two kinds of reasons to consider OA a survival strategy: the opportunity to combine lower costs with higher quality, and the evaporating pool of subscription funds --a pull and a push. |