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Tuesday, August 26, 2008

Press releases inadequate source for science reporting

Bindee Kuriya, et al., Quality of Pharmaceutical Industry Press Releases Based on Original Research, PLoS ONE, July 30, 2008. From the abstract:
Background: Press releases are a popular vehicle to disseminate health information to the lay media. ... [W]e sought to systematically examine pharmaceutical company press releases about original research for measures of quality.

Methodology/Principal Findings: ... More than half (59%) reported results presented at a scientific meeting. Twenty-one percent of releases were not explicit about the source of original data. While harms or adverse events were commonly cited (76%), study limitations were rarely noted (6%). Almost one-third (29%) of releases did not quantify study results. Studies presented in abstract form were subsequently published within at least 20 months in 53% of cases.

Conclusions: Pharmaceutical company press releases frequently report basic study details. However, readers should be cautioned by the preliminary nature of the data and lack of identified limitations. Methods to improve the reporting and interpretation of drug company press releases are desirable to prevent misleading media coverage.
Comment. One such method should be to ensure that journalists (and the public) have access to the unfiltered, original research.