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Philip M. Davis and four co-authors, Open access publishing, article downloads, and citations: randomised controlled trial, BMJ, July 31, 2008. Abstract:
The same issue of BMJ contains an editorial by Fiona Godlee on the study, but only the first 1.5 paragraphs are free online for non-subscribers.
Update. Also see Stevan Harnad's comment:
Update. Also see Gunther Eysenbach's comment:
Update (9/3/08). For more comments pro and con, also Tracey Caldwell's article in Information World Review, September 3, 2008.