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Tuesday, July 29, 2008

Librarians can improve Google indexing of repositories

Wouter Gerritsma, Google and the academic Deep Web, Wouter on the Web, July 28, 2008.  Comments on Kat Hagedorn and Joshua Santelli, Google Still Not Indexing Hidden Web URLs, D-Lib Magazine, July/August 2008 (blogged here on July 16).  Excerpt:

...The article by Hagendorn and Santelli shows convincingly that Google still has not indexed all information that is contained in OAISTER, the second largest archive of open access article information. Only Scientific Commons is more comprehensive. They tested this with the Google Research API using the University Research Program for Google Search. They only checked whether the URL was present. This approach only partially reveals some information on depth of the Academic Deep Web. But those are staggering figures already. But reality bites even more.

A short while ago I taught a Web Search class for colleagues at the University Library at Leiden. For the purpose of demonstrating what the Deep or Invisible Web actually constitutes I used and example from their own repository. It is was a thesis on Cannabis from last year and deposited as one huge PDF of 14 MB. Using Google you can find the metadata record. With Google Scholar as well. However, if you try to search for a quite specific sentence on the beginning pages of the actual PDF file Google gives not the sought after thesis....

Interestingly, you are able to find parts of the thesis in Google Scholar, eg chapter 2, chapter 3 etc. But those are the parts of the thesis contained in different chapters that have been published elsewhere in scholarly journals. Unfortunately, none of these parts in Google Scholar refers back to the original thesis that is in Open Access or have been posted as OA journal article pre-prints in the Leiden repository....

Is Google to blame for this incomplete indexing of repositories? Hagendorn and Santelli point the finger to Google indeed. However, John Wilkin, a colleague of them, doesn’t agree. Just as Lorcan Dempsey didn’t. And neither do I.

[Librarians can do more.]...We have to bring the information out there. Open Access plays an important role in this new task. But that task doesn’t stop at making it simply available on the Web.

Making it available is only a first, essential step. Making it rank well is a second, perhaps even more important step. So as librarians we have to become SEO experts. I have mentioned this here before, as well as at my Dutch blog.

So what to do about this chosen example from the Leiden repository. Well there is actually a slew of measures that should be taken. First of course is to divide the complete thesis in parts, at chapter level. Albeit publishers give permission only to publish articles, of which most theses in the beta sciences exists in the Netherlands, when the thesis is published as a whole. On the other hand, nearly 95% of the publishers allow publication of pre-prints and peer reviewed post prints. The so called Romeo green road. So it is up to the repository managers, preferably with the consent from the PhD candidate, to tear up the thesis in its parts –the chapters, which are the pre-print or post-prints of articles- and archive the thesis on chapter level as well. This makes the record for this thesis with a number of links to far more digestible chunks of information better palatable for the search engine spiders and crawlers. The record for the thesis thus contains links to the individual chapters deposited elsewhere in the repository....

Comment.  The guide for repository managers Google and I put together in 2005, How to facilitate Google crawling, is now three and a half years old, an epoch in internet time.  I wouldn't be surprised if many of the listed suggestions were out of date and many new and valuable suggestions simply not listed.  If there are newer or more useful guides for repository managers, not limited Google crawling, please let me know.  I'll blog them here.  Or if there are many of them, perhaps we could start a list at OAD.

Update (7/31/08).   Here's another guide:  Ways to snatch Defeat from the Jaws of Victory from SHERPA.