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Helping faculty with OA in order to help them increase their impact Laura Bowering Mullen, Increasing Impact of Scholarly Journal Articles: Practical Strategies Librarians Can Share, Electronic Journal of Academic and Special Librarianship, Spring 2008.
From the body of the paper:
Comment. Some librarians use preservation as the hook to get faculty to deposit new articles in the institutional repository. It's an honest argument and I hope it works. But librarians should also use impact as a hook. (I know that many already do.) It's an honest argument as well and one supported by plentiful data. Publishing faculty need preservation and impact, but far more of them know they need impact than know they need preservation. In that sense the impact argument is closer to the surface of faculty interests. But because the two arguments are compatible, there's no need to choose. Have the impact argument ready when you need it --and put it on the library web site, as Mullen recommends. |