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How publishers can stop betting against the internet Kevin Kelly, Better Than Free, The Technium, January 31, 2008. (Thanks to Gyn Moody.) Excerpt:
Comment. This seems very right to me. Business models that would be defeated by free and easy copying are doomed. Just as a warming climate selects for warm-weather adaptations, and a cooling climate selects for cool-weather adaptations, the internet selects for business models that charge for forms of value or layers of utility that cannot easily be copied. These business models aren't just good ideas, for example, to make OA possible. They are necessities for survival. For publishers, self-interest should be the primary driver for OA. Update. Also see Jan Velterop's comments. |