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Wednesday, January 09, 2008

More on OA video for education and research

Jeffrey Young, Thanks to YouTube, Professors Are Finding New Audiences, Chronicle of Higher Education, January 9, 2008.  Excerpt:

...Professors are the latest YouTube stars. The popularity of their appearances on YouTube and other video-sharing sites may end up opening up the classroom and making teaching—which once took place behind closed doors—a more public art.

What's more, Web video opens a new form of public intellectualism to scholars looking to participate in an increasingly visual culture.

One Web site that opened this week, Big Think, hopes to be "a YouTube for ideas." The site offers interviews with academics, authors, politicians, and other thinkers....

YouTube itself wants to be a venue for academe. In the past few months, several colleges have signed agreements with the site to set up official "channels." The University of California at Berkeley was the first, and the University of Southern California, the University of New South Wales, in Australia, and Vanderbilt University soon followed....

Even YouTube was surprised by how popular the colleges' content has been, according to Adam Hochman, a product manager at Berkeley's Learning Systems Group. Lectures are long, after all, while most popular YouTube videos run just a few minutes....Yet some lectures on Berkeley's channel scored 100,000 viewers each, and people were sitting through the whole talks. "Professors in a sense are rock stars," Mr. Hochman concludes. "We're getting as many hits as you would find with some of the big media players." ...

To set up an official channel on YouTube, colleges must sign an agreement with the company, though no money changes hands....

YouTube isn't the only game in town for educational videos, of course. Besides Big Think, which boasts as an investor Lawrence H. Summers, former president of Harvard University and former U.S. Secretary of the Treasury, there is also FORA.tv. That site, which calls itself "the thinking man's YouTube," streams lectures and debates featuring noted scholars and intellectuals....

FORA.tv recently started forming partnerships with colleges and universities as well, to offer recordings of campus talks via the service. So far about a dozen colleges—including American University, Berkeley, and the New School—participate....

Two professors at the University of Minnesota created a 3-D animation explaining a mathematical concept, and attracted more than 1 million views on YouTube. And Michael L. Wesch, an assistant professor of cultural anthropology at Kansas State University, made a video about Web 2.0 that drew more than 400,000 views. He says Web video offers a new way for scholars to communicate, noting that he wrote a scholarly article about the same ideas he put in his video, but that the article might be read by only a small number of scholars....