Open Access News

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Thursday, December 06, 2007

Subscription business models are like the QWERTY keyboard

Rosie Redfield, Subscription-supported journals are like the qwerty keyboard, RRResearch, December 5, 2007.  Excerpt:

Tomorrow afternoon I'm participating with several other faculty in a panel on open access/scholarly communication....My theme will be "Why subscription-supported journals are like the qwerty keyboard."

As you probably know, the arrangement of letters on the 'qwerty' keyboard that all our computers come with is far from optimal for efficient typing. The original mechanical typewriters had the keys arranged alphabetically. But this caused levers to jam up if their letters were typed in rapid succession, so a key arrangement was devised that interspersed the commonly used letters with uncommon letters, and split up commonly-used sequences of letters. This was a good solution: although it slowed down the speed at which a skilled typist could hit the keys, it eliminated the time they would otherwise have to spend unjamming the levers. You can read all about this on Wikipedia....

Now everyone uses computers - these of course have no levers to jam, and can quite easily be switched to, for example, the Dvorak simplified keyboard.

But switching the users is a lot harder. We're used to doing our typing the hard way, and unlearning one keyboard and learning another seems so daunting that very few of us ever even try.

Using reader subscriptions to support the cost of scientific publishing is a lot like the qwerty keyboard. The first scientists disseminated their results by sending letters to their colleagues. The cost of disseminating the research (paper, ink and postage) was seen as part of the cost of doing the research.

Later the desire to reach more readers, and to reach readers not known to the author, led to the first scientific journals....A large part of the cost of publishing a journal was physical, and required specialized facilities that only a professional publisher could afford....

As subscription costs rose, university libraries spent more and more of their budgets on journal subscriptions....As the publication costs got higher, some journals, especially those that wanted to remain independent of advertisers, introduced 'page charges' to the authors. As subscription fees rose higher and higher, fewer and fewer people could afford them, so publishers began charging individuals much less than the supposedly deep-pocketed institutional libraries. publisher profits got higher and higher, because there was no competition to hold them in check.

Now that journals can be published online, the costs of producing and mailing paper copies are gone, and there is no need for massive printing presses. In principle we should be able to go back to the original state, where the dissemination costs are considered part of the cost of doing the research, rather than a price the reader pays for the privilege of access....

But we're tied down by history. Our reputations depend on rankings of the journals we can get our papers into, so we're very reluctant to shift to new ones of dubious reputation....

Are there solutions? One reason for optimism is that changing how we pay the costs of disseminating research is not an all-or-nothing change like switching from qwerty to Dvorak keyboards. Some new open-access journals are very prestigious. Granting agencies are giving strong 'in-principle' support to open access publishing, and my last grant proposal's budget included a hefty amount for open-access publication charges. And libraries are looking for ways to escape the burden of subscription charges.