Open Access NewsNews from the open access movement Jump to navigation |
|||
Publishers should monetize web traffic rather than sell subscriptions Timo Hannay, Foo and beyond, Nascent, June 29, 2007. Hannay is the Director of Web Publishing at the Nature Publishing Group. Excerpt: Update. The title I picked for this post overstates's Timo's position. Thanks to Timo for his clarification and apologies for creating a false impression. As he writes on his blog: I'm a tiny bit concerned that [Suber's] title overstates my position. Subscriptions of various kinds are going to be with us for a long time to come. But in the context of social software (which is what I was writing about in one of the passages he quotes), it often doesn't make sense to charge users directly. That's why I think publishers need to get much, much better at monetising traffic — we're almost all useless at this right now. |