Summary: Replies to (anonymized) queries about whether journals should convert to Green or Gold today: (1) Going Green means endorsing immediate (unembargoed) self-archiving by authors. (2) Going Gold means either: (2a) making the entire online edition free for all and continuing to sell the hard copy edition by subscription, as now, or (2b) charging an extra fee per article to author-institutions for making their individual article free online on their behalf, on the publisher's website (optional Gold "Open Choice"), or (2c) abandoning the subscription model and the hard copy edition entirely, and charging the author-institutions for publishing in the online (and only) edition. Going Green carries some risk to subscriptions, but that is unlikely to be significant till after 100% Green self-archiving is being reliably practised by all authors for all journals. Going Gold via (2a) would be far riskier, needlessly, because Green OA grows anarchically, article by article, whereas Gold OA is total and immediate for the journal. Going optional Gold via (2b) would essentially be to levy a gratuitous extra author charge for self-archiving; while continuing to sell the hard copy edition for subscriptions this would be a highly retrogressive step -- indeed, a Trojan Horse -- except if it was also coupled with going Green (1), in which case it would be fine). And (2c) would be needlessly to jettison the hard copy edition and subscription revenue pre-emptively, for no particular reason. Journals wishing to do something to help Open Access (OA) should go Green and then wait to see what happens. Green might eventually propel all journals to (2c). (Going Green (1) and hybrid Gold, (2b), is also a reasonable option, though there will not be many takers for optional Gold, with or without mandates, unless the asking price is negligibly low.)
Posted by
Peter Suber at 5/17/2007 12:35:00 PM.
The open access movement:
Putting peer-reviewed scientific and scholarly literature
on the internet. Making it available free of charge and
free of most copyright and licensing restrictions.
Removing the barriers to serious research.
I recommend the OA tracking project (OATP) as the best way to stay on top of new OA developments. You can read the OATP feed on a blog-like web page or subscribe to it by RSS, email, or Twitter. You can also help build the feed by tagging new developments you encounter.
