Open Access News

News from the open access movement


Thursday, March 01, 2007

OA market research (free content, unfree search)

ReportLinker is a new search engine specializing in OA information for market research.  The problem is that much of this OA information is corporate spin and PR, useless or misleading for investors.  ReportLinker promises to find and highlight the most relevant information.  From today's press release:

Reportlinker is a vertical search engine dedicated to open access market research reports. On a single screen, it gathers more than 1,2 million reports, published by trusted sources (governments, embassies, national statistics agencies, trade unions)....

General public tools promote merchant content, boosted by search marketing (SM) and search engine optimization (SEO) techniques, making relevant open access information more difficult to find....

User can now search the long tail of free market research without the noise of not so relevant merchant results. The professional research engine also includes in its index many results from the deep web that are not even accessible through general search engines....

PS:  First-level searching is free but clicking through to results is limited to paying customers.  For paying customers, the default is to limit searches to OA content.  But users can request to search non-OA content whose links lead to pay-per-view screens.