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Elsevier: harness the openness of new technologies Karen Hunter, Scott Virkler, and Rafael Sidi, Disruptive technologies: taking STM publishing into the next era, Serials, March 2007. All three authors work for Elsevier. Only this abstract is free online:
PS: No, I don't know what this means either. I'd love to have access to the full text and find out. Update. I just got my hands on a copy. The article doesn't mention OA, even as a challenge. But it does say the following:
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