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Free full-text feeds increased feed subscribers and ad revenue John Blossom, Full-Text Feeds Paying Off: Moving Beyond Fear to Profits, Content Blogger, December 11, 2006. Excerpt:
Comment. Digital Inspiration, which ran this experiment, is an OA blog. Because it didn't charge subscriptions, it didn't fear the loss of paying subscribers. It feared reduced click-throughs for the ads on its web site and increased plagiarism. Those are the fears it laid to rest. |