Here's Ed Kohler making the point that online ads can stay current even while the accompanying content gets older and older (Technology Evangelist, April 16, 2006):
Newspapers sitting on decades of archived articles have been stuck with one viable option for monetizing their archives in the offline world: charging for reprints. However, the online world disconnects the delivery of ads from content making new business models viable such as free and open content since it can be monetized through current and relevant advertising.
PS: The point is about newspapers, not scholarly journals. But how far does it carry over?
Posted by
Peter Suber at 4/17/2006 11:17:00 AM.
The open access movement:
Putting peer-reviewed scientific and scholarly literature
on the internet. Making it available free of charge and
free of most copyright and licensing restrictions.
Removing the barriers to serious research.
I recommend the OA tracking project (OATP) as the best way to stay on top of new OA developments. You can read the OATP feed on a blog-like web page or subscribe to it by RSS, email, or Twitter. You can also help build the feed by tagging new developments you encounter.