Open Access News

News from the open access movement

Thursday, July 21, 2005

RSS beyond blogs

Sharon Housley, Future of RSS is Not Blogs, FeedForAll, n.d. Housley argues that businesses can benefit from RSS. How well do her arguments apply to scholarly journals? (Thanks to mw233.) Excerpt:
The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel....The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent....RSS, being a tool that saves Internet surfers time and allows webmasters to re-purpose and re-package existing and new content will, in my opinion, continue to thrive [after blogs fade]. A business effectively using RSS can bring new site visitors, increase search engine positioning, and generate product interest. The flexibility of RSS as a communication medium and the expansion capabilities of the enclosure tag will allow RSS to flourish as an online marketing tool. Each day businesses are adopting new uses for RSS, and users are becoming accustomed to skimming content that *they* choose in a single centralized location....Businesses using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers....RSS will create new revenue channels. RSS has the potential to help companies develop strong relationships with consumers and create brand loyalty. RSS Feeds will draw existing customers and prospective clients, translating to a new or renewed income stream.