Open Access News

News from the open access movement

Tuesday, October 26, 2004

OA in science and business

Janice McCallum, Open for Business: Why Open Access is Good for Business and Science Publications, Commentary (the Shore Communications blog), October 25, 2004. Comparing OA for STM journals, like PLoS Medicine, with OA to business-to-business (B2B) publications, like the Wall Street Journal. Excerpt: "Even though the pricing, distribution methods and content funding mechanisms for the B2B and STM segments have differed significantly at times, the lessons being learned in the B2B segment are highly applicable to the STM segment. In an open access environment, STM publishers need to move beyond controlling access to text as the primary revenue driver and to differentiate their value to their reading communities and publishing partners via new premium products, services, and events that take their technology-enabled empowerment into full account. Being open to new revenue models is the true lesson of open access, a lesson that should have a positive impact on all publishing businesses that are willing to explore those models aggressively and effectively."