The Admitted Student Questionnaire (ASQ)

Fall 2010

The Admitted Student Questionnaire, sponsored by The College Board, is sent to all students who have been admitted to Earlham. The questionnaire is designed to find out what students really think of our programs, recruitment literature, financial aid packages, competition, and more. Students are asked to rate colleges on image (highly respected, expensive, diverse, etc.) and on characteristics (academic reputation, cost of attendance, quality of academic facilities, etc.). The College Board provides a detailed report of their findings.

29.5% of the students who were admitted for Fall 2010 completed the survey.  Of those who responded, 48.2% enrolled at Earlham.

The detailed report of the Admitted Student Questionnaire can be found in hard copy in the Office of Institutional Research.  To view some of the highlights from the ASQ report, click on the following links:

Students rank the importance of characteristics and then rate Earlham and competitors on those characteristics
How Earlham compares to competitors on academic and social factors (PDF)
How Earlham compares to competitors on academic and setting factors (PDF)
How Earlham compares to competitors on social and setting factors (PDF)
Application and Admission Overlaps

Items covered in the detailed report include:

Student background information

Demographic characteristics and type of high school      
Geographic distribution      
Average high school grades and admission test scores

Perceptions of college characteristics and college images

 Importance of college characteristics
Ratings of Earlham by enrolling and non-enrolling students
College images frequently associated with our college

Information sources

 How often sources of information were used
 Ratings of Earlham’s information sources

Financial aid and college costs

Yields realized for need-based aid applicants and for students awarded need-based aid by Earlham 
To what extent was the financial aid award significant factor in enrollment decision?
 Ratings of cost 
 Influence on yield of financial aid or college cost
 Amount and type of financial aid awarded
 Aid percentage by type
 Methods of financing parental contribution

Overlap with other colleges

 Number of applications and admissions to other colleges
 Top twelve competitors
 Colleges attended by non-enrolling students
 Win/loss analysis for colleges with greatest number of cross-admissions
 Top choice colleges
 Preference rank of colleges attended by all admitted students

High-achieving students (self-reported admissions test scores in top 25%)

 Importance and rating of college characteristics
 College images
 Financial Aid applications and awards
 Amount and type of financial aid awarded
 Win/loss analysis – for colleges with greatest numbers of cross-admissions

The Admitted Student Questions also provides us with competitor analysis for Knox, Grinnell, Wooster, Beloit and Kenyon.  It begins with an overview of the comparison groups comparing Earlham and these schools on academic, social, and setting factors.

For each competitor college, we are given the following data:

For information from the detailed report, contact Mary Ann Weaver in the Office of Institutional Research.


Created by Mary Ann Weaver
September 1, 2010